Over 80% of people will click on one of the first page entries of their search results, so it’s essential for a business to appear in the listings on page 1. Prospective customers take ‘the fastest path to desired content’ – you have just over 1 second to capture attention (Mediative Report 2014), so your content has to be relevant and you need to capture the attention of your prospect quickly.
The most effective way to win new business and earn customer trust is On line reputation
through online reviews.
Why does it matter?
- Do you provide great products or services for your customers?
- Do your customers love the your products and services?
- Does your online reputation reflect your excellent products and services?
Some key questions you need to ask,
Studies have shown that on average an extra star on your product/service ratings is worth at least 6% in additional revenue. Are you losing out to your competition?
Online reputation is getting more powerful every day
Personal reputation is important. Why? From that first date, a career enhancing promotion to showing your expertise in your speciality, everyone makes judgements affecting your life based on what they may have read online about you. What’s more, the way reputation works is changing. Now anyone can simply search for your name to find out all about you.
Negative content, like a social media spat or indiscrete selfie, that office party photo(!) could create the wrong impression and sway key decisions.
It affects everyone
From major celebrities to children, more or less everyone has an online profile, whether they want one or not. The bigger the reputation, the bigger the potential for people to get the wrong idea. Nothing on line ever really gets deleted. Even if negative content on one site is removed, that information has already been duplicated in numerous other places.
You can’t avoid an online presence, you can’t delete an online presence, but you can manage an online presence, influencing what information about you the world sees.
Control your reputation before it controls you
By understanding how search engines ‘think’ we can influence what appears on page 1 when your name is Googled. Positive content can be pushed higher, negative content pushed lower, out of sight.
Take control of your online reputation now.
Did You Know?
More and more customers are taking user-generated content into consideration prior to making a purchase decision. If you don’t think it is important to work at growing your reputation online, these stats might change your mind:
More than just the way it looks, your website functions as a tool to build your brand, engage with potential customers, determine which tactics are working and increase your overall business productivity.
Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.
Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. We can help turn your content into the personalized story people crave.
Most companies don’t realize social media is part of the new-age buyer’s journey. If your potential customers are on social media, we’ll help you create an integrated communication strategy and social campaign to connect you with your social audience.
Even if you have the most attractive website on the internet, it’s useless if no one can find it. The way consumers are searching for information in changing constantly. Our AdaptiveSEO methodology helps your search rankings to evolve and grow over time – ensuring that your business is found by your target customers, today and tomorrow.
Using automated tools for marketing allows your sales and marketing process to flow seamlessly in the background, ultimately saving you time and money. Regardless of the size of your business, we’ve got a marketing automation tool that will work for you.
Speak with a WSI Expert today
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We look forward to chatting!
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner