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Some UK research on Internet usage:

  • The most common place to access the Internet was at home (86 per cent), 48 per cent accessed at work, 33 per cent at another person’s home, 16 per cent at a place of education and 10 per cent at a public library. 1

  • Of those adults who have ever used the Internet, 92 per cent had used a search engine to find information, 78 per cent sent an e-mail with an attachment, 32 per cent posted a message in a chat room or newsgroup, 22 per cent had used peer to peer file sharing, such as exchanging music and films and 20 per cent had created a web page. 1

  •  Internet spending results form the ONS e-commerce survey shows Internet sales of goods and services to households in 2004 of 18.1 billion pounds, with growth since 2003 of over 67 per cent. 2

  • The Average Web usage in the United Kingdom on the month of February 2006 either at home or work was: visits per person 36, domains visited per person 78 and PC time per person 33:34:02 hours. 3

  • The top 5 companies visited on the month of February 2006 were Microsoft, Google, Yahoo, eBay and BBC.3
    •

    UK e-Business Resources:

    1. National Statistics Online: http://www.statistics.gov.uk/CCI/nugget.asp?ID=8&Pos=1&ColRank=1&Rank=176 

    2. Office for National Statistics: http://www.statistics.gov.uk/articles/economic_trends/
    ET628InternetSpending.pdf

    3. Nielsen/Net Ratings:  http://www.nielsen-netratings.com/news.jsp?section=dat_to&country=uk

    Net Facts & Figures

    1. By 2007 there will be 1.1 billion Internet users worldwide. - Source: IDC, 2004

    2. Worldwide broadband subscribers exceeded 150 million in 2004. - Source: Point Topic, 2004

    3. Over 40% of all Americans have made a purchase online. - Source: NDP Group, 2004

    4. Over 75% of online consumers do not care whether an online store is run by a large or small company. - Source: TNS, 2004

    5. $1.6 trillion was made via e-commerce in 2003; $7.1 trillion is expected in 2007. - Source: IDC, 2004

    6. A recent UK study indicated that 82% of Internet users go online to research products and services. - Source: UK National Statistics Office 2004

    7. More than 60 million Europeans now shop online, an increase of 50% since 2003. - Source: Forrester, December 2004

    8. US online retail sales will more than double over the next six years, reaching $316 billion by 2010. - Source: Forrester, August 2004

    9. 61% of small and mid-sized enterprises believe the Internet is a significant advertising medium. - Source: The Kelsey Group, November 2004

    10. In 2004, paid search advertising grew by 51% to $3.6 billion in the US alone. - Source: eMarketer 2004
     
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